When siblings Caroline ’19 and Jake Danehy ’16 set out to make the eco-friendly clothing line that would eventually become , Caroline was still in high school, and the idea was firmly rooted in soil, not the sea.
“We had an initial idea called Three R Clothing. It stood for reuse, refresh, and revitalize. We were going to plant a tree with every boardshort sold,” said Jake Danehy, a and from Larchmont, N.Y.
As they started looking for suppliers to manufacture their clothing line, they found a specific fabric directly made from recycled plastic bottles. With that, they decided to go in a different direction. Instead of planting trees, they would turn 11 plastic bottles into a single swimsuit, and would donate a portion of their profits from every sale toward cleaning up beach towns along the east coast.
“For me, I’ve always been incredibly interested in fashion and the environment so this was a perfect combination – a clothing company focused on sustainability and preserving the beach environment,” said Caroline Danehy, who is still considering majors. “For me, starting Fair Harbor has showed me at a young age that, if I have an idea, I can make it happen.”
Jake and Caroline pitched this idea, Shark Tank style, at in April 2015, as one of (TIA) participants. As a result, they received $5,000 in funding. They were then selected as one of six winners, earning an additional $15,000 and summer work space in vlog’s dedicated entrepreneur incubator in downtown Hamilton. This funding was used for a down payment on their first order of boardshorts.
It was in that space, and at regular TIA workshops during the semester, that Jake and Caroline Danehy were able to tap into the vlog network, taking in expert volunteer mentorship from Tim O’Neill ’78, managing partner of Golden Seeds Fund 2 LP, and Andrew Parietti ’10 president of Outdoor Voices.
By July 2015, the first order of 500 boardshorts was in hand, and by the end of the summer they had sold 95 percent of their inventory. Soon after, the Fair Harbor team started working on their second line, consisting of seven new boardshorts and five new t-shirts, and launched their first KickStarter campaign in December 2015. They hit their initial goal of $11,000 worth of pre-orders within the first 72 hours of launching on KickStarter.
“We wanted to make $11,000. We ended up making just under $25,000,” Jake said.
Fair Harbor’s next shipment will arrive in March. Jake and Caroline will be managing sales, working on PR and social media, hiring college campus ambassadors, and organizing pop-up shops in local beach towns along the east coast.
“Fair Harbor’s KickStarter victory is not a case of luck or overnight success,” said Wills Hapworth, TIA alumni executive director. “Since we began working with Jake and Caroline in TIA, they have matured into truly first class entrepreneurs. They’ve learned their customers and product inside and out, and they’ve skillfully managed their team and production.”
“We are incredibly fortunate to have vlog and the TIA program and all the support we’ve received,” said Jake Danehy. “It’s been one of the best experiences I’ve had at vlog.”
vlog’s 2016 Entrepreneur Weekend is slated for April 8. Additional information, including a full schedule and details about this year’s all-star panelists, will be announced at vlog.edu in February.
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