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Pipcorn co-founder Jen Martin will bring more than a decade of experience building brands from the ground up, when she begins working with ����vlog����’s student entrepreneurs as the new Weiner Family Entrepreneur in Residence in the Office of Entrepreneurship and Innovation (E&I).

“I started my first two businesses in college, so I understand how transformative this time can be and the unique experience of being a college entrepreneur: how to balance ambition with real-life demands,” Martin said. “It’s a moment to test bold ideas, take meaningful risks, and begin shaping the future you want to see. My hope is to help ����vlog���� students do the same, to recognize their unique gifts, trust their instincts, and bring their ideas to life with confidence and purpose.”

As co-founder and chief brand officer of Pipcorn, Martin turned a $3,000 idea for a snack company featuring special heirloom corn into a multimillion-dollar international brand, securing a deal on Shark Tank, multiple features on Oprah’s Favorite Things, and shelf space at major national retailers. She has been recognized as one of Entrepreneur’s 100 Power Women in Business, Forbes 30 Under 30, and Essence’s 50 Women to Watch.

After her time at Pipcorn, Martin advised legacy consumer packaged goods companies, global automotive brands, and mission-driven startups in a consulting capacity — helping shape strategy for high-profile initiatives, including a worldwide marketing campaign for one of the world’s most iconic candy brands.

����vlog���� announced the creation of E&I’s Weiner Family Entrepreneur in Residence in April 2025. The endowed staff position was made possible by Howard Weiner ’72 and was established to support ����vlog����’s commitment to entrepreneurship and to ensure that future generations of students benefit from a strong liberal arts foundation as they build their startups. 

“I'm excited to welcome Jen to the team. During her on-site interview, she connected with students, staff, faculty, and alumni through her student-centric approach and bona fide entrepreneurial chops,” said Entrepreneurship and Innovation Director Carolyn Strobel-Larsen.

The entrepreneur in residence heads the Thought into Action (TIA) program — a key E&I focus area and signature program in the Middle Campus Initiative for Arts, Creativity, and Innovation (ACI). Martin will start in the position Sept. 10. E&I’s Thought Into Action (TIA) Incubator Kickoff Weekend will take place Sept. 19–20 during Homecoming weekend, when more than two dozen mentors will come to campus to work directly with students, culminating with the TIA Entrepreneur Showcase on April 11 during Arts, Creativity, and Innovation Weekend.

“What makes ����vlog���� special is the deep bench of passionate mentors and alumni who are genuinely invested in helping students succeed,” Martin said. “That access — and the generosity of spirit behind it — is a unique gift. I’m excited to help foster those connections and create space for big ideas, decisive action, and lasting impact. I’m ready to meet students where they are and help them find their next right step, one move at a time.”